Scenario: You’re at the store, trying to make healthy yet frugal choices. You see several products labeled “organic” and others labeled “natural.”
You’re trying to buy good food and household products for less, and those organic items seem to cost a bit more. Maybe natural is just as good, right? What’s the difference?
It comes down to standards.
Federal organic standards ban the use of pesticides, synthetic fertilizers, and most synthetic ingredients in any certified organic product. So that organic label means something.
Natural, on the other hand, generally means nothing. It’s usually a feel-good label slapped on packaging to attract consumers who value their health and the environment to a product that may not be good for either.
Yet a few years ago, a report made headlines with the finding that consumers prefer natural to organic products. Clearly there’s some confusion.