Billboards must be living creatures, for they appear to propagate like breeding rabbits.
They spread everywhere, growing to enormous sizes while shouting corporate messages at us. Some even watch and track us with their digital eyes.
Now, though, rather than billboards becoming human, we humans are becoming billboards. Literally.
For the love of money, the National Basketball Association is transforming its chief human asset — basketball players — into advertising placards that run, dribble, leap, twist, and dunk.
While individual golfers and racecar drivers have long splattered themselves with their sponsors’ logos, NBA teams are now planning to become the first major U.S. sports crews to sell ad space on their players’ game-day jerseys.
Chintzy? Well, yes — but not cheap. Team owners expect brand-name corporations to pay $10 million or more to have their logo plastered on the chests of basketball stars.