If authenticity is your calling card, how do you become authentically inauthentic?
Welcome to the New Donald Trump, a marvel of the Twitter-Cable-Facebook Non-Industrial Complex and the age of minuscule attention spans.
It took Richard Nixon prodigious feats of hard work between 1962 and 1968 to create the New Nixon who got himself into the White House. But in an era when "brand" is both a noun and a verb and when "curating" is the thing to do, why should it surprise us that the New Trump took less than two weeks to fabricate?
After the wild, undisciplined and offensive period leading up to his April 5 loss in the Wisconsin primary to Ted Cruz, Trump decided he needed to curate his brand big time.
Shoved aside were key staffers, including his campaign manager Corey Lewandowski, who had reveled in the, shall we say, forceful approach to politics that was supposed to be part of Trump's authenticity. He's trying to banish offensive talk about women, the gratuitous fights with television anchors, the uninformed comments about abortion.