Maybe now when I tell you that we're not in a post-racial society, you'll pay attention, OK?
The latest evidence includes an intriguing debate over how to identify the loosely organized but increasingly prominent alt-right movement.
Should we call them by their chosen label, "alt-right," which is short for "alternative right?" Or should we address them as I prefer by such traditional labels as "white nationalists" or simply "white supremacists?"
It's a tricky question because the alt-right is a Twitter-age hashtag movement like the tea party, Occupy Wall Street, Black Lives Matter, "NotMyPresident" protesters and whatever other new movement may be percolating into a flash mob.
The question gained new prominence after President-elect Donald Trump chose Steve Bannon to be his chief strategist. Among other achievements, Bannon is former chairman of Breitbart Media, which he described last summer in a Mother Jones interview as "the platform for the alt-right."