John Young

05/21/2015 - 3:27pm

    A tried-and-true advertising concept is a technique called myth analysis. In it, the marketer establishes a narrative that has nothing to do with the product, but which sticks in the minds of consumers.

    It applies to beer and beach volleyball,...

02/05/2015 - 5:57pm

    Master curmudgeon H.L. Mencken wrote, “No one ever went broke underestimating the intelligence of the American people.”

    Mencken wrote this knowing that, as societies go, ours is a...

01/29/2015 - 11:04pm

Vision vs. blindness on health coverage

 

    When he noticed weird stuff floating in his right eye, he didn't blink. He called an eye doctor.

    The next day...

01/23/2015 - 2:14am

    It’s 2015, you know, and a tea party fantasy looks to be realized.

    No, we’re not talking about Republican control of both houses of Congress. We’re talking about the fantasy...

01/15/2015 - 4:04am

    The dryer went kaput. We ordered a new one, but the pile of laundry couldn’t wait until a way-past-New Year’s Eve delivery. So my wife and I ushered in 2015 at the laundromat.

    I...

01/08/2015 - 7:16pm

    The Cuba embargo sounded like a good thing in 1960. So did the hula hoop, and Bobby Darin.

    You can still find a hula hoop, but it has long since stopped being state-of-the-art childhood fare...

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